It seems that Amazon is not taking the new iPad Mini announcement lying down. They fired a direct shot at Apple with their newest ad campaign, and they did it on the front homepage of Amazon. As you can see in the pic above, Amazon makes a very valid point for choosing their tablet over the much pricier and less impressive iPad Mini. In fact, consumers must agree, because we have heard several reports that Amazon actually sold more Kindle Fire HD's directly after the iPad Mini announcement. It would seem that Apple's pricing structure drove customers to the competitor. What do you guys think?