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Netflix Reveals New UI Experience for Android Tablets - Out Ahead of iPad Version

This is a discussion on Netflix Reveals New UI Experience for Android Tablets - Out Ahead of iPad Version within the Amazon Kindle Fire News forums, part of the Amazon Kindle Fire & Site News category; Netflix just issued an interesting press release. They wanted to let us know that they have developed a new and improved user interface that is ...

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Thread: Netflix Reveals New UI Experience for Android Tablets - Out Ahead of iPad Version

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    Netflix Reveals New UI Experience for Android Tablets - Out Ahead of iPad Version


    Netflix just issued an interesting press release. They wanted to let us know that they have developed a new and improved user interface that is specific to tablets. These enhancements are designed to make it easier to browse for and find the movies you want to watch. It doubles the amount of movies and TV shows you can browse through on screen at once, among other improvements. A spokesperson for Netflix, Zal Bilimoria, had this to say,
    The new design is much more immersive and provides greater focus on the growing number of titles in the Netflix catalog. In fact, the new interface displays twice as many movies and TV shows as before, enabling you to discover even more titles you'll love. Also, we've taken greater advantage of the tablet's unique features, inviting you to swipe through rows of titles featuring larger artwork.
    Furthermore, they made it clear in the press release that this new app update was coming to Android tablets before hitting the iPad, which is telling in its own way. Here is the full press release below,
    Netflix Unveils New Experience on Android Tablets

    New Tablet Interface Improves Discovery of TV Shows and Movies

    LOS GATOS, Calif., Nov. 15, 2011 /PRNewswire/ -- Coinciding with the first shipments of the Amazon Kindle Fire and Barnes & Noble NOOK Tablet™, Netflix, Inc. (NASDAQ:NFLX) today unveiled a new interface for Android-powered tablets that makes browsing and instantly watching unlimited TV shows and movies streaming from Netflix better than ever.

    The redesigned Netflix experience is much more immersive and provides more focus on the growing Netflix catalog by displaying twice as many titles than the previous interface. In addition, through optimization for touch-enabled tablets, Netflix members can swipe through multiple rows of titles with larger artwork. As a result, it is now much easier to discover and instantly watch movies and TV shows on Android tablets.

    "In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets," said Neil Hunt, chief product officer at Netflix. "We're happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch."

    Netflix members can enjoy Netflix on their tablets by installing the latest version of the Netflix app, available as a free download in the Android Market™ and respective application download stores for other Android-powered tablets such as the Kindle Fire and NOOK Tablet. The new tablet experience should be available for members with iPads in a few weeks.

    Netflix offers convenience and value with a broad selection of Hollywood, international and local movies and TV series. Netflix has revolutionized entertainment by giving people a choice to enjoy what they want to watch, when they want to watch it, and for a low monthly price over a wide-range of Internet-connected devices.

    More details on the devices that support Netflix are available at: Netflix - Unlimited TV Shows & Movies Online
    Source: NetFlix Blog, NetFlix Media Room, & Android Market - Netflix
    Hawaiian Princess likes this.

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    I really like the new look. One of the things I find funny is that the screenshots they used for the Netflix app in the Amazon app store shows pics of the older, phone-style Netflix setup. This is in spite of the fact that the app was just added yesterday according to the store info, and the write up for the app in the App Store mentions the Kindle Fire several times. Why couldn't they have used the new screen shots? Weird.

    Amazon.com: Netflix: Appstore for Android

 

 

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