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Amazon's Kindle Fire Almost Equals iPad in New Customer Satisfaction Survey

This is a discussion on Amazon's Kindle Fire Almost Equals iPad in New Customer Satisfaction Survey within the Amazon Kindle Fire News forums, part of the Amazon Kindle Fire & Site News category; There are some interesting new statistics regarding tablets that might catch your eye. Apparently, the new Amazon Kindle Fire almost equals the iPad in a ...

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  1. #1
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    Amazon's Kindle Fire Almost Equals iPad in New Customer Satisfaction Survey


    There are some interesting new statistics regarding tablets that might catch your eye. Apparently, the new Amazon Kindle Fire almost equals the iPad in a new customer satisfaction survey from comScore. On a scale of 1-10, the iPad scored an 8.8 and the Kindle Fire scored an 8.7. There are some other interesting factoids in the survey:
    • Women make up the majority of Kindle Fire owners at 56.6% while men account for the majority of iPad owners at 52.9%.
    • iPad owners cited mobile app selection and vendor brand as their most important reasons for choosing their tablet. Kindle Fire owners said their top two reasons for buying their tablet were its price and app selection.
    • iPad owners tend to be better off financially, as 46.3% of iPad owners surveyed reported an income of $100,000 or higher.


    You can read more about the survey at the source link below.

    Source: Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision - comScore, Inc

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    Cool thx for posting this.

    -Rachel
    (LoveMyFire)
    Sent from my awesome Kindle Fire! (Using Tapatalk)

 

 

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